Conducting Research Behavioral Economics Leads to More Effective Research How the mechanisms uncovered by behavioral economics enable us to uncover what research participants really think. Take the Risk Out of Research What you can do to make sure your research project goes smoothly. Do Focus Groups Work? Yes, they do! Read why focus groups can be even more effective than individual interviews. Research Anecdotes A variety of anecdotes that, while amusing, also show ways to conduct research more effectively.