<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>BUREAU WEST</title>
	<atom:link href="http://bureauwest.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://bureauwest.com</link>
	<description>Market Research and Marketing Strategy</description>
	<lastBuildDate>Mon, 22 Feb 2010 00:45:28 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.4</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Jay will present at the Worldwide Conference on Qualitative Research</title>
		<link>http://bureauwest.com/2010/02/jay-will-present-at-the-worldwide-conference-on-qualitative-research/</link>
		<comments>http://bureauwest.com/2010/02/jay-will-present-at-the-worldwide-conference-on-qualitative-research/#comments</comments>
		<pubDate>Sun, 21 Feb 2010 23:11:13 +0000</pubDate>
		<dc:creator>Jay Zaltzman</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://bureauwest.com/?p=64</guid>
		<description><![CDATA[Jay is honored to have been chosen to present a workshop at Inspiration in Action 2010 &#8211; the Worldwide Conference on Qualitative Research, which will take place in Prague, Czech Republic,  May 19-21, 2010.   The workshop is entitled &#8220;New qualitative research options: How to choose.&#8221;  During the workshop, Jay will discuss his experiences and those [...]]]></description>
		<wfw:commentRss>http://bureauwest.com/2010/02/jay-will-present-at-the-worldwide-conference-on-qualitative-research/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Changing Consumer, Part 2</title>
		<link>http://bureauwest.com/2010/02/the-changing-consumer-part-2/</link>
		<comments>http://bureauwest.com/2010/02/the-changing-consumer-part-2/#comments</comments>
		<pubDate>Sun, 07 Feb 2010 03:25:21 +0000</pubDate>
		<dc:creator>Jay Zaltzman</dc:creator>
				<category><![CDATA[Research Tidbits]]></category>

		<guid isPermaLink="false">http://bureauwest.com/?p=60</guid>
		<description><![CDATA[In our last Research Tidbit, we talked about the recession’s impact on consumers.  Wharton recently held a Marketing Conference, &#8220;Connecting with the Evolving Consumer,&#8221; which included some great insights on the topic.  Among them:

Consumers&#8217; tendency to do a mental      calculation of value, that is, quality divided by price, has trickled [...]]]></description>
		<wfw:commentRss>http://bureauwest.com/2010/02/the-changing-consumer-part-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are Consumers Changing?</title>
		<link>http://bureauwest.com/2010/01/are-consumers-changing/</link>
		<comments>http://bureauwest.com/2010/01/are-consumers-changing/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 17:14:37 +0000</pubDate>
		<dc:creator>Jay Zaltzman</dc:creator>
				<category><![CDATA[Research Tidbits]]></category>

		<guid isPermaLink="false">http://bureauwest.com/?p=57</guid>
		<description><![CDATA[There is no doubt that consumers are behaving differently from just a couple years ago.  They’re borrowing less and saving more.  They’ve become much more thrifty, spending less time shopping, buying less, and trading down to less-expensive alternatives.  They’re also more suspicious of big businesses.
The question is whether these changes will be permanent.  A recent [...]]]></description>
		<wfw:commentRss>http://bureauwest.com/2010/01/are-consumers-changing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Use Texting for Candid Input</title>
		<link>http://bureauwest.com/2009/09/use-texting-for-candid-input/</link>
		<comments>http://bureauwest.com/2009/09/use-texting-for-candid-input/#comments</comments>
		<pubDate>Sun, 13 Sep 2009 21:03:22 +0000</pubDate>
		<dc:creator>Jay Zaltzman</dc:creator>
				<category><![CDATA[Research Tidbits]]></category>

		<guid isPermaLink="false">http://bureauwest.com/?p=44</guid>
		<description><![CDATA[Now that just about everyone has a cell phone and almost everyone sends text messages, it makes sense to use text messages for market research purposes.  We&#8217;ve found that when we conduct research using text messages, we are able to get people &#8220;in the moment.&#8221; This can be particularly useful when conducting research where we [...]]]></description>
		<wfw:commentRss>http://bureauwest.com/2009/09/use-texting-for-candid-input/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing to Teens</title>
		<link>http://bureauwest.com/2009/07/marketing-to-teens/</link>
		<comments>http://bureauwest.com/2009/07/marketing-to-teens/#comments</comments>
		<pubDate>Fri, 17 Jul 2009 21:12:23 +0000</pubDate>
		<dc:creator>Jay Zaltzman</dc:creator>
				<category><![CDATA[Research Tidbits]]></category>

		<guid isPermaLink="false">http://bureauwest.com/?p=47</guid>
		<description><![CDATA[Executives at Morgan Stanley were stunned &#8211; stunned! &#8211; by a recent report from a 15-year-old intern that stated that teens don&#8217;t read newspapers, hate ads and don&#8217;t like to pay for music.  Executives scrambled for copies of the report, much to the amusement of regular people, who weren&#8217;t the least bit surprised by these [...]]]></description>
		<wfw:commentRss>http://bureauwest.com/2009/07/marketing-to-teens/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Making Websites More Effective</title>
		<link>http://bureauwest.com/2009/07/making-websites-more-effective/</link>
		<comments>http://bureauwest.com/2009/07/making-websites-more-effective/#comments</comments>
		<pubDate>Wed, 08 Jul 2009 21:16:56 +0000</pubDate>
		<dc:creator>Jay Zaltzman</dc:creator>
				<category><![CDATA[Research Tidbits]]></category>

		<guid isPermaLink="false">http://bureauwest.com/?p=50</guid>
		<description><![CDATA[Many of our clients want to make their websites more effective &#8211; that is, they want site visitors to get what they want more easily.  One tool used for this is called &#8220;personas.&#8221;  A persona is a profile of a specific type of site user.  Personas are somewhat similar to segments, but they go further: [...]]]></description>
		<wfw:commentRss>http://bureauwest.com/2009/07/making-websites-more-effective/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Do People Really Feel?</title>
		<link>http://bureauwest.com/2009/06/how-do-people-really-feel/</link>
		<comments>http://bureauwest.com/2009/06/how-do-people-really-feel/#comments</comments>
		<pubDate>Mon, 29 Jun 2009 23:49:02 +0000</pubDate>
		<dc:creator>Jay Zaltzman</dc:creator>
				<category><![CDATA[Research Tidbits]]></category>

		<guid isPermaLink="false">http://bureauwest.com/?p=41</guid>
		<description><![CDATA[When conducting research, we frequently want to get at people&#8217;s emotions.  What excites people?  What gets their attention?  If we know that, we can market much more effectively.
The question is, how can we uncover people&#8217;s feelings when they might not even be aware of their emotional reactions themselves?  One way to do this is to [...]]]></description>
		<wfw:commentRss>http://bureauwest.com/2009/06/how-do-people-really-feel/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is Social Media Marketing Overhyped?</title>
		<link>http://bureauwest.com/2009/05/is-social-media-marketing-overhyped/</link>
		<comments>http://bureauwest.com/2009/05/is-social-media-marketing-overhyped/#comments</comments>
		<pubDate>Thu, 28 May 2009 22:18:53 +0000</pubDate>
		<dc:creator>Jay Zaltzman</dc:creator>
				<category><![CDATA[Research Tidbits]]></category>

		<guid isPermaLink="false">http://bureauwest.com/?p=38</guid>
		<description><![CDATA[A few recent articles have been talking about a social media &#8220;backlash,&#8221; where marketers are realizing that social media marketing isn&#8217;t always the best approach.  An article on businessweek.com talks about social media marketing &#8220;myths&#8221; such as: social media marketing is free (it&#8217;s not really, since it requires many hours of work) or that social [...]]]></description>
		<wfw:commentRss>http://bureauwest.com/2009/05/is-social-media-marketing-overhyped/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Smarter Marketing During the Recession</title>
		<link>http://bureauwest.com/2009/02/smarter-marketing-during-the-recession/</link>
		<comments>http://bureauwest.com/2009/02/smarter-marketing-during-the-recession/#comments</comments>
		<pubDate>Mon, 16 Feb 2009 18:40:42 +0000</pubDate>
		<dc:creator>Jay Zaltzman</dc:creator>
				<category><![CDATA[Research Tidbits]]></category>

		<guid isPermaLink="false">http://bureauwest.com/?p=36</guid>
		<description><![CDATA[Many articles are being written about how companies should not cut back on marketing during the recession.  While this may be true, many companies have no choice in the matter because of decreased revenues.  So companies are looking for ways to market more effectively.
There&#8217;s some great advice in a recent article by marketing consultant David [...]]]></description>
		<wfw:commentRss>http://bureauwest.com/2009/02/smarter-marketing-during-the-recession/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Video Focus Groups &#8211; The &#8220;Goldilocks&#8221; Method</title>
		<link>http://bureauwest.com/2009/01/video-focus-groups-the-goldilocks-method/</link>
		<comments>http://bureauwest.com/2009/01/video-focus-groups-the-goldilocks-method/#comments</comments>
		<pubDate>Wed, 21 Jan 2009 06:22:25 +0000</pubDate>
		<dc:creator>Jay Zaltzman</dc:creator>
				<category><![CDATA[Research Tidbits]]></category>

		<guid isPermaLink="false">http://bureauwest.com/?p=33</guid>
		<description><![CDATA[Remember how in the story of The Three Bears, Goldilocks samples the porridge and one is too hot, the other &#8211; too cold, and the third is just right?  We feel that video focus groups may frequently be the &#8220;just right&#8221; method between in-person focus groups and online bulletin board focus groups, offering the benefits [...]]]></description>
		<wfw:commentRss>http://bureauwest.com/2009/01/video-focus-groups-the-goldilocks-method/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
