Bureau West is a consortium of professionals with a deep understanding of people’s motivations. Our team has extensive experience in marketing, market research, and coaching.

We encourage our clients to call us early when they’re considering new programs, so we can provide advice on the most effective way to answer their business questions.  We are also able to help around the world through our affiliation with ThinkGlobal Qualitative.

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Over the past twenty years, We have helped resolve marketing questions for companies in a wide variety of fields, including technology, consumer packaged goods, finance, automotive, healthcare, pharmaceuticals, and many others.  We have addressed issues including strategy, brand development, market segmentation, website effectiveness, corporate image, new product introduction and advertising testing.

Bureau West was founded by Jay Zaltzman.  Before entering the research field, Jay worked as a freelance translator and technical writer and handled material on such diverse subjects as computer software, factory processes, international trade, and art.  He feels that his wide range of experience and the fact that he spent part of his life overseas help him to be more sensitive to research respondents and more likely to pick up on any nuances that might otherwise go unnoticed.  During his mandatory three-year stint in the Israel Defense Forces, Jay served as a personnel interviewer.

Jay has a Bachelor’s degree in Psychology from Tel-Aviv University.  In addition to the academic requirements, the curriculum included courses in group dynamics and supervised psychological work with a variety of clients.  Jay is a member of and subscribes to the ethical guidelines of the Qualitative Research Consultants Association (QRCA).  He recently served as president of the association.

Jay is a certified life coach. He helps clients become more effective and more fulfilled in business and in life.