Bureau West partners with leading independent marketing professionals to provide clients with the highest level of experience and insight.
Superpower: deep understanding of business strategy.
Over the past twenty years, Jay has been involved in both qualitative and quantitative research projects and has helped resolve marketing questions for companies in a wide variety of fields, including finance, technology, consumer packaged goods, healthcare, and many others.
Jay is a respected presenter at national and international research conferences. He has recently given presentations on the topics of how marketers can utilize artificial intelligence most effectively, as well as how companies can better utilize CX (customer experience) to increase profits.
Jay is a member of and subscribes to the ethical guidelines of the Qualitative Research Consultants Association (QRCA). He is a past president of the association.
Jay lives in Palm Springs, CA, where he is co-founder of Salon for the Parched, a local think tank.
Superpower: has journeyed from Type A to Namaste!
Chris is a marketing professional with over 30 years of experience who can help you make more informed decisions using qualitative and quantitative market research.
Chris is also a Registered Corporate Coach, specializing in career/business coaching and personal branding, with a focus on helping clients find long-term, sustainable success. She shares her insights and experiences speaking to audiences at conferences, events and online webinars..
Chris is a member of and subscribes to the ethical guidelines of the Qualitative Research Consultants Association (QRCA). She is a past president of the association.
Chris is based in Racine, WI. She is also a Reiki Master.
Superpower: uses humor and compassion to uncover new insights.
Marc is a research partner that the executive, creative, brand, product & design teams can respect (and laugh with), while working toward shared goals. He is a professional with a unique background in marketing research, comedy and law that has served him and his clients well for 20 years. Those diverse dimensions of his background all involve seeking fresh perspectives, detecting patterns, and revealing truths.
Marc has done corporate training on interviewing and insights and has guest-lectured on humor at Stanford University, Cornell University and the Thunderbird School of Global Management. He is a well-regarded conference speaker, who has presented on breaking the rules of wine marketing, the virtues of applied improvisational thinking, and what researchers can learn from writers, actors and directors in Hollywood and Broadway.
Marc is a member of and subscribes to the ethical guidelines of the Qualitative Research Consultants Association (QRCA). He is a past co-chair of the association’s San Francisco Chapter and an active member of its Inclusive Culture Committee.
Marc is based in South San Francisco, CA. When he isn’t conducting research, you may find him on stage performing comedy or backstage writing.
Superpower: combines tech know-how with emotional empathy.
Abby has over 20 years of experience helping companies solve their tough business problems. She has deep experience in new product development, B2B, healthcare/pharma, financial services, IT, beauty/personal care and travel & tourism.
Abby consistently seeks out ways to utilize technology to improve qualitative data collection and analysis. She has a passion for user experience research.
Abby is a member of and subscribes to the ethical guidelines of the Qualitative Research Consultants Association (QRCA). She is a past president of the association.
Abby is based in Newtown, PA, and is passionate about making her community a better place to live.
Superpower: expert on the application of analytical models to market research.
Tom has conducted thousands of in-person and online interactions for clients in nearly every industry. Drawing on his many years in brand management, Tom takes an approach to his clients’ research needs that is simultaneously creative, strategic and pragmatic.
Tom boasts an extensive background in brand strategy, consumer behavior and shopper insights — skills he developed while working for companies that include Backer & Spielvogel Advertising, Nabisco and Unilever. This background gives Tom a unique skill set among qualitative practitioners and allows him to structure approaches around the tactical and strategic decisions that will be made as a result of the research.
Tom is a member of and subscribes to the ethical guidelines of the Qualitative Research Consultants Association (QRCA). He is a past president of the association.
Tom is based in Mountainside, NJ. He is a 6th-degree black belt in karate and teaches martial arts to students ranging from age 5 to 60.