5 steps to market your business effectively

Step 1: Who is the target market?
You might want to say “everyone,” but that’s expensive!  Let’s start narrow and we can expand later.  Who would be your most profitable target?

Step 2: What problem can you solve for your target?
People aren’t really interested in what you have to sell – they’re interested in solving a problem.  What is the problem that the people in your target market have that you can solve?  What specifically bothers them about this problem and makes them want a solution?

Step 3: Create effective messaging
What does the target need to hear to really believe you can solve their problem?

Step 4: Choose your marketing methods (worksheet)
What are the best ways to deliver the message to the target?  Use the worksheet to evaluate which are best for you, and consider the resources you have available.  (Hint: you don’t have to do them all!)

Step 5: Develop your online presence
Once you’ve chosen your marketing methods, you can decide how robust of an online presence you’ll need.  Do you need an informational website or just a Facebook page?  Or a website with a blog?  A shopping cart?  How active do you need (or want or are able) to be on social media?

Then run the marketing, tweak and repeat!

If you want help with any of the above, contact us – info at bureauwest.com.