We help companies succeed in the U.S. market through focused, customer-driven research. Each of our services is designed to reduce uncertainty, highlight cultural nuances, and turn customer voices into practical strategies for growth.
Market Readiness Audit
Are you ready for the U.S. market?
Before you invest heavily in expansion, the Market Readiness Audit gives you a clear, expert perspective on how your brand will resonate with American customers.
What’s included:
- Desk review of your website, marketing materials, and product presentation
- Cultural fit assessment of language, imagery, and customer experience promises
- Competitor benchmarking against leading U.S. players
- Concise action report with strengths, risks, and recommended adjustments
Optional Premium Add-On:
- Customer voice scan of reviews, forums, and social media
- Mini validation with U.S. consumers (quick interviews or polls)
- Expanded action plan with a “Go/No-Go” readiness score
Timeline: 2–3 weeks
Customer Decoder Sprint
Fast insight from American customers – in just 4 weeks.
The Sprint delivers real customer input quickly, so you can adapt your product, marketing, and experience with confidence. It’s designed for speed without sacrificing depth.
What’s included:
- Kickoff workshop to align on goals and hypotheses
- 12 in-depth interviews or 4 virtual focus groups with U.S. customers
- Insights analysis highlighting patterns, surprises, and cultural nuances
- Strategic recommendations deck with prioritized actions
- 90-minute debrief and working session with your team
Timeline: 4 weeks
Customer Decoder In-Depth™
In-depth understanding of your customers.
For companies making a major commitment to the U.S. market, the In-Depth program provides the detail and breadth needed to shape long-term strategy.
What’s included:
- Discovery workshop to define key questions and customer segments
- 16-25 in-depth interviews or 6–8 focus groups across multiple segments
- Optional ethnography or diary studies for deeper behavioral insight
- Competitive and cultural context analysis
- Comprehensive strategy roadmap for success
Timeline: 6-8 weeks
Not Sure Where to Begin?
We’ll help you choose the right service for your goals and stage of U.S. market entry. Whether you need a quick readiness check, rapid customer insight, or a deep dive into multiple segments, we’ll design the right path for you. Contact Jay Zaltzman at +1-818-588-6050 or email info at bureauwest.com.