Category Archives: News

With so many new research methods, how do you choose?

With so many new research methods, how do you choose?

I may have mentioned my presentation called “New Qualitative Research Options: How to Choose.”  The presentation covers the range of new options that are available nowadays (such as webcam focus groups, mobile phone research, and online diaries) and how to choose the best option, whether new or traditional, for a given project.

I’ll be giving the presentation as a webinar next week, as part of the QRCA Qcast series, on Thursday, March 3, 2011 at noon Eastern time.  More information and registration are available here: http://www.qrca.org/cde.cfm?event=343777

I hope to “see” you there!  Or if you can’t make it, let me know, and we can always set something up in person of via Webex.

Jay will present at the Worldwide Conference on Qualitative Research

Jay will present at the Worldwide Conference on Qualitative Research

Jay is honored to have been chosen to present a workshop at Inspiration in Action 2010 – the Worldwide Conference on Qualitative Research, which will take place in Prague, Czech Republic,  May 19-21, 2010.   The workshop is entitled “New qualitative research options: How to choose.”  During the workshop, Jay will discuss his experiences and those of other “agnostic” early adopters of emerging methods.

He’ll cover a wide variety of new qualitative methods, including their strengths and weaknesses. He’ll then share his thinking about how to make strategically smart choices among the methods. Finally, the workshop will engage attendees in the decision process on some sample qualitative projects, followed by a discussion of the issues encountered.

If you’d like to discuss which methods would work best for your research needs, give us a call at (818) 752-7210.

Worldwide Conference on Qualitative Research, 19-21 May 2010

Jay Zaltzman presents to the Interaction Design Association

Jay Zaltzman presents to the Interaction Design Association

The Los Angeles chapter of the Interaction Design Association had a salon about usability testing called “Methodology Madness II.”  They invited me to talk about usability research, which was fun, and I thought that calling it a “salon” sounded cool!

It was sponsored by interactive agency HUGE, right next door in North Hollywood.  The evening included a total of four presenters.  You can get more information and a podcast of the whole salon here.